Executives buying into a known brand often assume the marketing is handled. The name is recognized. The logo is finished. The campaigns arrive on a schedule. Part of that is true. The part that stays yours is the part that decides how your location performs. A Sequence Most Owners Get Backwards Gerry Foster came on…
The week after a layoff follows a script. Update the resume. Tell the network. Rebuild the LinkedIn profile. Start applying. That script makes sense. It is also worth pausing for a single conversation before you commit the next year to it. The Question Worth Asking First Is this the right time to build something of…
There is a category of business that keeps growing while other categories wobble. It runs on trust, presence, and service. A person shows up, does careful work, and earns the right to come back next time. Executives ask me where the steady ground is. This is where I point them. What These Businesses Have in…
Every franchise conversation eventually reaches the investment range. It usually arrives as a tidy span in the disclosure document, something like $250,000 to $400,000. Executives read that number and start running math against their savings. The math is worth running. It is also incomplete. The Quoted Range and the Real Number A published investment range…
Most of the conversation about AI focuses on what it does to the work. For an executive in their fifties, the more useful question is what it does to the length of a career. That is where the real change is happening, and it is happening quietly. Careers Are Getting Shorter, and That Changes the…