Executives buying into a known brand often assume the marketing is handled. The name is recognized. The logo is finished. The campaigns arrive on a schedule. Part of that is true. The part that stays yours is the part that decides how your location performs. A Sequence Most Owners Get Backwards Gerry Foster came on…
The week after a layoff follows a script. Update the resume. Tell the network. Rebuild the LinkedIn profile. Start applying. That script makes sense. It is also worth pausing for a single conversation before you commit the next year to it. The Question Worth Asking First Is this the right time to build something of…
Executives looking at business ownership tend to treat risk as one thing. One decision, weighed against one number in the bank. Risk comes in layers. Understanding which layers you are agreeing to carry changes the whole decision. Two Different Risks, Stacked on Each Other Every owner carries the left column. The right column is optional,…
There is a category of business that keeps growing while other categories wobble. It runs on trust, presence, and service. A person shows up, does careful work, and earns the right to come back next time. Executives ask me where the steady ground is. This is where I point them. What These Businesses Have in…