Franchising may hold the future of a thriving business and a taste of entrepreneurial freedom. But many aspiring franchisees underestimate the complexities involved. Michael Gerber’s groundbreaking book, E-Myth Revisited, sheds light on these complexities, offering a framework to avoid the pitfalls that plague many small businesses. E-Myth: Beyond the Franchise Hype E-Myth challenges the…
The world of franchising beckons with the promise of financial freedom and being your own boss. But before diving headfirst, a potential franchisee needs a solid foundation of knowledge. Enter James Clear’s Atomic Habits, a transformative guide to building habits that stick. This book reveals how seemingly insignificant actions, repeated consistently, can lead to remarkable…
As a smart potential franchisee, you’re not just investing in a brand or a product – you’re investing in a proven system and a wealth of experience that has been honed over years, sometimes decades. A franchise’s time in business is an important factor that should not be overlooked, as it can offer significant advantages…
Too often as franchise consultants, we dive right into the technical details – poring over unit economics, operations, training programs with prospects. In our zeal to showcase impressive franchise systems, we forget one critical piece: mindset. That stems from old assumptions: a consultant’s role is simply to present opportunities and hand prospects off to…
With decades of experience in the franchise industry, I’ve witnessed the evolution of various technological tools – from sophisticated data collection software to AI-driven decision-making support systems. While these innovations undoubtedly bring value, they often overlook a fundamental aspect: the human touch. Selecting a franchise, especially for individuals planning for a career transition,…