You can eat the most exquisite meal in the world, but if your service is bad, you won’t go back to the restaurant.
That scenario, more than any other, shows the importance of good customer service, and it translates to any business on the planet.
Customer service is the most important part of a business, some say even more important than price. Customers stay loyal to companies who treat them well, give more than expected and know how to apologize if issues arise. And, if customers know you will promptly respond to their issues, they won’t think twice about continuing to do business with you.
But business owners can’t please customers on their own. That task falls on their employees and the performance of those employees. According to Gallup.com, companies with highly engaged workforces outperform their peers by 147% in earnings per share.
Teach your employees to do anything and everything to make sure customers leave satisfied. It’s an edict that should come from you.
American engineer, businessman and politician Charles Erwin Wilson once said, “A good boss makes his men realize they have more ability than they think they have so that they consistently do better work than they thought they could.”
Your customers will thank you.
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