Mark Murphy is the founder and CEO of Northeast Sequoia Private Client Group, a national financial planning and wealth management firm. As the Chief Executive Officer of Northeast Sequoia Private Client Group, Mark is a highly sought-after key business strategist and critical thinker. Mark is an accomplished CEO, author, speaker, motivator, and podcast host, who…
Too often as franchise consultants, we dive right into the technical details – poring over unit economics, operations, training programs with prospects. In our zeal to showcase impressive franchise systems, we forget one critical piece: mindset. That stems from old assumptions: a consultant’s role is simply to present opportunities and hand prospects off to…
With decades of experience in the franchise industry, I’ve witnessed the evolution of various technological tools – from sophisticated data collection software to AI-driven decision-making support systems. While these innovations undoubtedly bring value, they often overlook a fundamental aspect: the human touch. Selecting a franchise, especially for individuals planning for a career transition,…
Dreaming of ditching the 9 to 5 to be your own boss? Before taking the leap into franchise ownership, ask these 7 essential questions to set yourself up for success: How Will This Franchise Make Money? The first thing to unpack is the core revenue model. Study the main income streams, standard profit margins,…
The winds of change in the economy stir up more than market volatility – they bring deep fears of instability. The fear of losing one’s job without a backup plan. The angst over losing control of time as you grow busier with work, left with no margin for what matters most. Market uncertainty and…